Yo Saloonatics! I’ve finally got around to writing something!
Another snappy title eh?! A few of you may have read a previous post of mine over at 0110 covering social media usage within the online marketing sector. Well the survey got 70,000 / 1,000 replies and I’ve been receiving a lot of angry DM’s and emails asking about when the results will be published. Fear not data fiends, today is that day!
O.k so the results for this chart are pretty fucking boring. Considering that the majority of 0110′s traffic comes via Twitter and that no-one really uses Google+ this isn’t a great surprise. It does however confirm that Twitter is where all the cool kids hang out during the day to discuss, well you know, stuff. Linkedin was also available but no-one thought it worthy (quelle surprise) 2 people also mentioned Tumblr (fair enough) & Foursquare (hmmm…) Lets move on. This one was lame.
So it seems that 98% of you guys spend at least some time on social media every day. That’s not necessarily surprising but when you think about it a little scary. 68% use social media for over an hour but the number that sticks out to me is that 34% or 1 in 3 of online marketers spend between 2 hours and the whole of the day on social media. Surely that’s got to have a detrimental effect on work flow / work completed? Or at least you’d think so…
These numbers above are very similar to the amount of time spent on social media during of working hours. Blah, blah, blah… (not sure why I asked this question)
14% of you think that your employer would be pissed off/shocked if they found out how much time they spent on a social media platform. Interestingly 73% of you guys think that you have an ‘average’ addiction to your social media accounts and looks like you are going to eat the ‘good’ and ‘bad’ people above.
The top scorer for this question was ‘I might miss out on an important post’. Isn’t that kind of sad I’ve created a feed with the very best SEO content so that I don’t have to worry about missing out on decent posts (yes there are a lot of other resources out there but these are my favourites). I forgot to add the ‘It’s part of my job’ section but fortunately all the 18 who went to ‘other’ wrote about it being part of their role.
So this question allows the participants to explain what they would do if their accounts were removed or deleted. You’ll not be surprised to hear that there were some interesting opinions… Personal favourites are 5, 10, 24, 29, 37, 47 and 56 (you daft bastards!)
This one surprised me. Honestly 50% of you (if you took the survey (if not why didn’t you take the survey?!)) believe that spending 1 hour+ per day on social media doesn’t have an adverse effect on client work. Personally I find that surprising but what do I know. 7% of you state that your social media usage definitely effects the quality of your work yet 14% of you said that your employers would be irritated with your usage in question 4. Maybe they felt a little bit more relaxed by question 7?
So yeah, amazingly interesting results! What do you think? Anything surprise you? What questions would you have asked?