#6 – Social Media Usage Within The Online Marketing Sector – The Results!






Yo Saloonatics! ๐Ÿ™‚ I’ve finally got around to writing something!

Another snappy title eh?! A few of you may have read a previous post of mine over at 0110 covering social media usage within the online marketing sector.ย Well the survey got 70,000 / 1,000 replies and I’ve been receiving a lot of angry DM’s and emails asking about when the results will be published.ย Fear not data fiends, today is that day!

1 – What is your social media website of choice (if you had to pick…)

O.k so the results for this chart are pretty fucking boring. Considering that the majority of 0110’s traffic comes via Twitter and that no-one really uses Google+ this isn’t a great surprise. It does however confirm that Twitter is where all the cool kids hang out during the day to discuss, well you know, stuff. Linkedin was also available but no-one thought it worthy (quelle surprise) 2 people also mentioned Tumblr (fair enough) & Foursquare (hmmm…) Lets move on. This one was lame.

2 – How much of your working day do you generally spend discussing and reading on social media websites?

So it seems that 98% of you guys spend at least some time on social media every day. That’s not necessarily surprising but when you think about it a little scary. 68% use social media for over an hour but the number that sticks out to me is that 34% or 1 in 3 of online marketers spend between 2 hours and the whole of the day on social media. Surely that’s got to have a detrimental effect on work flow / work completed? Or at least you’d think so…

3 – How much of your non working day do you generally spend on social media websites?

These numbers above are very similar to the amount of time spent on social media during of working hours.ย Blah, blah, blah… (not sure why I asked this question)

4 – How do you feel your employer would feel if they found out how much time you spent on social media websites during working hours?

14% of you think that your employer would be pissed off/shocked if they found out how much time they spent on a social media platform.ย Interestingly 73% of you guys think that you have an ‘average’ addiction to your social media accounts and looks like you are going to eat the ‘good’ and ‘bad’ people above.

5 – Why do you spend so much time talking/reading social media websites during working hours?

The top scorer for this question was ‘I might miss out on an important post’. Isn’t that kind of sad ๐Ÿ™ I’ve created a feed with the very best SEO contentย so that I don’t have to worry about missing out on decent posts (yes there are a lot of other resources out there but these are my favourites).ย I forgot to add the ‘It’s part of my job’ section but fortunately all the 18 who went to ‘other’ wrote about it being part of their role.ย 

6 – What would you do with your time if your social media accounts were all deleted?

So this question allows the participants to explain what they would do if their accounts were removed or deleted. You’ll not be surprised to hear that there were some interesting opinions… Personal favourites are 5, 10, 24, 29, 37, 47 and 56 (you daft bastards!)

  1. read books
  2. I would probably use email.
  3. ..
  4. Recreate my social media accounts
  5. Doctor who cosplay?
  6. Nothing different, really.
  7. Learn Japanese
  8. Find an alternative means to connect with personal/professional peers. Social network accounts/sites, in and of themselves, are pretty irrelevant; it’s the relationships that exist on these sites that are truly important. The medium can be replaced but the interaction and communication with people I’d otherwise have no access to is critical.
  9. Read a lot more articles. Also, probably get the sack (Apart from personal social media usage, I am the community manager for our clients).
  10. I’d probably go work at an insurance office with Jonathan Silverman. Our dick but rich boss, Bernie, will mysteriously ask us to his beach house one weekend, only for us to find he is dead. Obviously, antics and 80’s humor will ensue. Wait..
  11. Eat a pie, go for the walk. Build more shit.
  12. set up new ones,
  13. Put up a bunch of sockpuppets
  14. other stuff, like reading a book or listen to more music, or watching amazing TV series.
  15. Read and write emails, youtube
  16. find something to code, a new tool.
  17. Spend more time reading and managing my RSS feed.
  18. Find substitute sites – i.e. those that aren’t social media sites per se, but still allow discussion, etc.
  19. Drink a lot
  20. Work more, read the web more
  21. Go for a walk
  22. Hit up the forums again
  23. at work? Probably look @ client ones more, do more client work, surf more irrelevant web pages (when taking a break)
  24. wank all day
  25. Get a real social life
  26. Work more…
  27. drink coffee, lots of coffee
  28. Read the news/a book
  29. Cry like I’d been smacked by a really cold cod, in front of people.
  30. Make some music ๐Ÿ™‚
  31. Make fake ones to scare people
  32. Read blogs
  33. twiddle my thumbs
  34. read
  35. First, I would try to re-do all my accounts. Second, I guess I would read a book or something.
  36. Rely a ton more on Google Reader and Blogs to keep me aware of what’s happening in the world.
  37. die slowly inside fucking excel
  38. http://emmastill.com/a-week-without-textual-communication/ Since I use my social media to get information going on in the industry, I’d likely spend more time on inbound.org
  39. Look for other ways to exchange ideas with my peers
  40. Going more often to the gym. Reading more books. Watching more movies.
  41. I’d still read articles – but shittier ones if I couldn’t tell if they were recommended/shared.
  42. I’d like to say I’d do something more productive, but would probably find a different way to take a break from work. I use social media to follow the marketing industry so I don’t view it as a complete time waster. There is learning in there too.
  43. play games ๐Ÿ™‚
  44. Spend it making new social media accounts and then using them to complain that all my original social media accounts were deleted by some utter, utter ballbag.
  45. work ๐Ÿ™
  46. When I have important work, I block my accounts anyway. Probably read curated content on news/interest sites.
  47. cut myself
  48. Weep uncontrollably
  49. Read other sites instead of reading on social media.
  50. Go into PR
  51. Something productive – work on a novel, perhaps.
  52. writing something valuable…i am sure!
  53. read other news
  54. Sleep
  55. build links
  56. Porn. Definitely porn.
  57. Look at pictures of cats somewhere else
  58. Cry forever and drown in my endless tears.
  59. Cry with happiness
  60. Write more blog posts and chat on IM services
  61. Manually search for blogs / Good info
  62. Work
  63. Read the Daily Mash, play more games, find other ways of hiding from the wife.
  64. Good question, probably i would work all time with no break.
  65. Setup new social media accounts
  66. Start a new social network.
  67. Set up new ones.
  68. Bookmark a lot more blogs
  69. Create new social media accounts.
  70. Talk with co-workers / industry peers by email, IM, or face to face.

7 – Do you feel that your social media usage has an adverse effect on the quality of work you produce?

This one surprised me. Honestly 50% of you (if you took the survey (if not why didn’t you take the survey?!)) believe that spending 1 hour+ per day on social media doesn’t have an adverse effect on client work. Personally I find that surprising but what do I know. 7% of you state that your social media usage definitely effects the quality of your work yet 14% of you said that your employers would be irritated with your usage in question 4. Maybe they felt a little bit more relaxed by question 7?

So yeah, amazingly interesting results! What do you think? Anything surprise you? What questions would you have asked?


  1. Reply
    Emma November 21, 2012

    I got excited because I thought my comment was one of your favourties but it was ‘above’ or ‘below’ one, ah well. Although “die slowly inside fucking excel” applies to me too.

    Nice findings!

    • Reply
      Sean November 21, 2012

      Sorry Emma, you don’t win this time ๐Ÿ™

      Do you think it’s “die slowly inside fucking excel” or “die slowly inside, fucking excel” ?

    • Reply
      Dustin Verburg November 21, 2012

      Somehow mine wasn’t a favorite either. It was also below a favorite. If I am not the most popular then THIS WHOLE THING IS A JOKE.

      Sean, what were your answers? Surely you filled out your own survey. And put in an answer about Dr. Who cosplay.

      • Reply
        Sean November 21, 2012

        O.k I realise I shouldn’t have any favourites. You’re all my favourites, each in a uniquely brilliant way…

        I did fill out the survey however I can’t remember what I actually said. I wish I was witty enough to come up with “Dr Who cosplay”

  2. Reply

    mine was a favorite, but i guilted Sean into it;i a was drunk off relation building at the time. if readers could pick which one is mine, it would make my day, which is already going quite swimmingly please and thank you.

    I also spend a lot of time on Twitter in cafes. women see me sitting there midday during the workweek and think, pfff, you have a beard, entering middle age, and ‘work’ on Twitter. then they give me their number. The moral of the story – do what makes you happy.

  3. Reply
    Wayne November 21, 2012

    So I am at least 49% sure that I filled out this survey, but I may have had something else to do that day…but I don’t see my answer. To be honest my answer may be there and I forgot. If it is I apologise for lack of wit.

    Mr Muse I would hazard a guess that yours is the one that makes reference to weekend at Bernie’s…you are old enough to have fond memories of such a flick.

    If I’m right what do I get?

    • Reply
      Anthony the scrivener November 21, 2012

      you have cast the curtain aside on this mystery, and i would’ve gotten away with it too..

  4. Reply
    Paul November 21, 2012

    Wayne, if you’re right fella, you win this T-shirt: http://pic.twitter.com/FuA6QuIm

  5. Reply
    Iain November 30, 2012

    It worries me that I can’t remember which of those 70 responses is mine. :/

    • Reply
      Iain November 30, 2012

      39 maybe?

      • Reply
        Sean November 30, 2012

        I can’t remember mine either… It’s worrying that 90% of what I do is instantly forgotten/forgettable…

  6. Reply
    Patrick Hathaway December 1, 2012

    I can’t remember which of the comments was mine either. I looked through them all to try and figure out ‘which one sounds like me’, but none of them do. Which means either I didn’t do the survey (I did) or I wrote an answer that I thought would be cool but isn’t really ‘me’. That is sad – this was an anonymous survey!

    Sorry Sean I appear to have failed at life ๐Ÿ™

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